Introduction

Pastry Wizard is my BrainStation UX Design certification final project, created to provide a comprehensive hub for pastry enthusiasts. This app integrates recipes, courses, and event updates into a single platform, making it easier for users to access and explore the world of pastry. Explore my design process, from initial research to final prototypes, and see how Pastry Wizard aims to enhance the pastry community's experience.

  • My chosen project idea is to develop an all-in-one pastry information app tailored specifically for pastry chefs and enthusiasts. This app will serve as a centralized solution where users can effortlessly access a diverse range of pastry-related content, including recipes, courses, seminars, and local events. By simplifying the process of discovering and accessing pastry resources, the app aims to enhance the experience for enthusiasts like my sister and provide them with a seamless platform to further their passion for pastry arts.

  • The problem I aim to solve with my app is the fragmentation and inconvenience experienced by pastry chefs and enthusiasts when seeking pastry-related information. Currently, enthusiasts often have to navigate through multiple platforms or websites to access recipes, courses, seminars, and events. This process is not only time-consuming but also frustrating, especially for those seeking guidance from their favorite renowned pastry chefs like Amaury Guichon or Cedric Grolet.

Market Analysis

Currently, there are no similar products available, so I'm comparing Pastry Wizard with other products that offers similar functionalities.

User Interview

The inspiration for this project struck close to home as my sister, who happens to be a pastry chef, often encounters challenges in accessing comprehensive pastry-related resources. Witnessing her frustration with navigating multiple platforms to find recipes, or enroll in courses, I have the urge to interview her and do some research for what I need for this project.

Interview questions I asked

Insight

During user interviews for Pastry Wizard, we identified key challenges that helped us determine solutions to better create the app. These insights guided our design process to ensure a more seamless and user-friendly experience.

Persona

Information Architecture

User Flows

Sketches

Task 1

Task 2

User Interface

Style Guidelines

Wireframes

Task 1

Task 2

Prototyping Demo Below

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