Jeep.com
As a member of Razorfish's creative team, I had the opportunity to work on projects for the agency's biggest automotive client, Jeep. One of my primary responsibilities was working on the Jeep website, ensuring that everything was of the highest quality and met the needs of the client. This involved tasks such as selecting and optimizing images, preview and testing the website to ensure it was functional and user-friendly across all mediums.
I worked closely with the rest of the creative team, including Art Director, Creative Directors, Copywriters, and Project Managers, to ensure that everything was running smoothly and that the website met the high standards of both the client and the agency.
Working on the Jeep website, I was able to use my design and technical skills to create a cohesive and visually appealing website that effectively communicated the Jeep brand and its products to visitors.
Jeep Trail Rated Page
The Trail Rated badge signifies that a Jeep brand vehicle has passed rigorous testing for off-road capability in five categories: traction, water fording, maneuverability, articulation, and ground clearance. The Trail Rated page on Jeep.com educates consumers on these categories and how Trail Rated vehicles are designed to excel in them. The page has not been updated in over two model years and the objective of the current project is to bring it up to date with new vehicle imagery and copy to accurately reflect the current Jeep brand lineup, including new 4xe models.
Jurassic World Partnership Page
This page will help support the Jeep Brand integration into Jurassic World and show the consumer a Behind the Scenes look at the making of the partnership commercial. Build excitement and buzz surrounding Jeep brand vehicles that were featured and foster the sense of community + increase discussion among loyal Jeep brand enthusiasts.
